tiistai 17. maaliskuuta 2015

Last week we had to come up with a communication plan that would work well for our company in the network society. We decided that our company sells and manufactures smartwatches, that are good for outdoors-y people that want to have all their smart device needs on the go.


For a company specialized in a smart product, Facebook, Twitter and Instagram are obviously the most vital advertising resources, and therefore also the most obvious ones. What we thought was also very much worth looking into was partnership deals with livestream companies that provide sports-related content. Such deals would cover for example advertisement on websites that cater to the audience we are most trying to make aware of our product. Also, partnership with YouTubers that review and/or showcase sports products would help us reach our more couch-minded ('sunday athlete') potential customers, that prefer doing it self to watching others do it.

As we also plan to sell our product directly to the consumer online, crowdsourcing will be used on our website.

Have a nice tuesday,
Joel

perjantai 6. maaliskuuta 2015

Rhetoric and power (week 9)

The group assignment for this week was to find one trustworthy and one less trustworthy website related to our theme, which is technology. After that we were supposed to discuss and analyse further the websites we had chosen. I guess everyone else is currently visiting Lapland, since the conversation was not flowing.


MIT Technology Review's logo.

 The website that I chose to be the trustworthy one is MIT Technology Review (http://www.technologyreview.com/). The purpose of the website is to give information of the newest technology to the audience in six languages and 13 regions worldwide. This is how the website itself defines its purpose: ”The mission of MIT Technology Review is to equip its audiences with the intelligence to understand a world shaped by technology.” The website looks professional: it is founded at Massachusettes Institute of Technology and it has an ethics statement that can be found in the bottom of the site. The argumentation is done with numbers of the statistics and by interviewing experts if the issue. The most used mean of persuation is logos (reason). Since MIT Technology Review is all about reliable technological news, there is no need to appeal to the reader's emotions or the moral character of the rethor in the articles.


Gizmodo's logo.

Then there had to be another website, untrustworthy compared to the first one. I chose ”Gizmodo – Everything is Technology” (http://gizmodo.com/). It is a technology website based on blog texts and promoted posts. The trustworthiness varies a lot through the articles, depending on the author and the topic. The referenced researches have been overly popularised, causing a lack of scientific argumentation on the website. Gizmodo does not give that much information after all. The most commonly used persuative means are ethos and pathos. Since Gizmodo is supposed to be a web media about technology, it would appear more trustworthy with the persuative means of logos. Too often the author only tells the facts based on his or her own experiences or thoughts and tries to reach the audience with some jokes.


MIT Technology Review is also published as a magazine.

MIT Technology Review is trustworthy, because the website has professional appearance. Also, the organisation behind the website is academic. In the bottom of the page can be found links to the website's different social media accounts. Users can join the conversation by logging in with their social media profile and writing sidenotes to the articles. There are always scientific references mentioned as links in the text, which makes the website seem trustworthy to me.


One of the ads on Gizmodo's website.

 Gizmodo is untrustworthy, because there is too much stuff on the website, and therefore it is difficult to navigate. The organisation behind the website is non-academic and there is no link to the website's social media profiles. The commercial posts and obvious ads (some even non-technology related) between regular articles are making the website seem even more untrustworthy to me. The website seems to make big promises without relevant argumentation.


Google knew exactly what I was looking for.

 That was the discussion for this week. Feel free to comment below if you have any aspects on this.

Have a nice weekend!


J.W.