Last week we had to come up with a communication plan that would work well for our company in the network society. We decided that our company sells and manufactures smartwatches, that are good for outdoors-y people that want to have all their smart device needs on the go.

For a company specialized in a smart product, Facebook, Twitter and Instagram are obviously the most vital advertising resources, and therefore also the most obvious ones. What we thought was also very much worth looking into was partnership deals with livestream companies that provide sports-related content. Such deals would cover for example advertisement on websites that cater to the audience we are most trying to make aware of our product. Also, partnership with YouTubers that review and/or showcase sports products would help us reach our more couch-minded ('sunday athlete') potential customers, that prefer doing it self to watching others do it.

As we also plan to sell our product directly to the consumer online, crowdsourcing will be used on our website.

Have a nice tuesday,

Joel